Search engine marketing (SEM) is a strategy focused on making your website easy to find with a quick web search through Google and other search engines. This can involve search engine optimisation (SEO), which aims to promote your website to the top of Google results by implementing a range of measures based on how your target audience use search engines.
What is Search Engine Marketing?
What is PPC Search Engine Marketing?
As the name suggests, pay per click (PPC) listings are a form of internet marketing where you pay a small fee for every click through to your website. PPC listings are promoted to the top of search results before unpaid – or ‘organic’ – listings, giving you the chance to target specific keywords and engage potential customers. A solid PPC strategy goes hand in hand with SEO: when combined effectively, they can both have an exponential impact on your online presence.
Our Pay Per Click Services
Process of Pay Per Click campaign
Our pay-per-click (PPC) management service includes the following components:
- PPC search campaign strategy
- Keyword research and selection
- Landing Page development
- Ad creative development
- Campaign set-up
- AB Split Testing
- Landing page optimization and development
- Campaign assessment and analysis